Some interesting learnings so far...
Software is less about the Code, than it is a Service business.
Code for us is the molding mass to help our users and us to achieve the results we have in mind. It is critical that it works, is stable and easy to adapt, but more than that it is still about humans on both sides. We see ourselves as real companions rather than 'support' and often simply have fun together with you - get thing things done and brands built.
Global IS global
... as in: the new user from India does not care whether we are on christmas holidays. He/she would probably not even guess there is something else going on... Different cultures have different ways of approaching things and we continue learning about it and adapting to it.
Antifragile is the way to go
For example: This page here had to be rebuilt this month. We needed to make sure it helps us grow vs. blocking us from it. We rebuilt it in a way that enables us now to be really flexible and more antifragile (yep, we are Taleb fans).
Brand rules the world.
Starting out we could not really spend much budget at first, however, we could use our own branding skills - and those helped us to bridge the gap. So, for all of you trying to solve the hen/egg question between brand/sales: Start building that brand, it will help with your sales.