OVERW8 Brand Agency proudly presents
for Ägencies
The Agile Social Media Management Solution for Professionals: Now special Agency Packages available!
The agency solution of Ägile Ässets contains all the functionalities you already know and love, PLUS clients spaces. Like this, you can go into 'god mode' and neatly create and manage your clients' and their content assets in dedicated work spaces.
We know that 'out there', there is a lot of pressure to differentiate you and your agency's work from others. Therefore - as an extra upgrade - we will provide you very soon with a Whitelabel version that will allow you to display and promote your own agency brand.
Now released: The most intuitive simple and client friendly release process we could come up with. Once your drafts are ready to review send them to the review board, your client can have an easy time reviewig and lreeasig them - or aks for edits. Commentig works in a WhatsApp style no additional info needed way. And what is great ref. #rsiskmanagemet: Released posts will be logged as such and assure your documentation is safe and clean.
You might know, that for now, we focus on enabling an efficient post + campaign creation processes. We intend to enable you to report progress to your clients, however, as with the posting process, we have a different take in mind. It is less about vanity KPIs but about brand equity and reduced risks. Stay tuned, we'll make sure as a user, your agency will be first to know and use.
The more creative and/or entrepreneurial and/or bigger your clients are, the higher the chances they will want you to manage not just one, but several or even all their brands.
With Ägile Ässets, you can set up several brand calendars for your clients, have all their assets neatly stored, also for repurposing, and can easily turn their content strategies into execution.
You could also use one client space to become your own "client" and handle your own social media and channels efficiently from there.
In times of 'omnnichannel' expectations from customers and clients, we can try to narrow down and focus, but chances are there will be more than just Instagram, just Linkedin.
Which tool will be agnostic enough to allow for the B2B as B2C as well? (Hint: You've come to the right place, do not let a tool limit your business opportunities).
Even though internationalization is on the forerun, trust is created in the native language of buyers. Over 40% of consumers say they will not buy in another language than their own.
This is a clear message for quality localization.
Now you can confidently suggest taking care of that for your clients: Our post variations and calendar mapping rules allow for you to stay on top of things.
Things change quickly at the same time you need to be prepared.
Which tool allows you to do that and eased adaptation throughout a campaign flight, week or day without causing too much hustle? Off-sentiment posts can easily cause massive brand risk.
We recommend having 70-75% of posts ready to be published while allowing for the rest for spontaneous flexibility. Like this you can balance bulk creation vs. trending topics like a pro.
Ägile Ässets is the brainchild of OVERW8, the well-renowned brand-building agency for startups. The team loved doing social media for their clients (for the challenge and the creativity) and hated it (for the process and the lack of tools).
So they built Ägile Ässets. After 2 years of using it themselves, they are now happy to provide it to all of you marketers, too.
Access the sheet via this link, make a copy and play around with your own use case to see how this will play out. Feel free to share with your clients to give them real-life input. 😉
YAY!
of very diverse sizes and backgrounds.
around the globe. And also: Across all continents.
Some of them small, some big, all of them the workplace of amazing agile marketers.
Most use the tool in English, German, Spanish, French, Italian, and Portuguese. We have had requests to build in Mandarin, RTL and Russian and will do so once we have investment (help us!)
Some manage one brand intensely, most manage a handful, others manage with ease 5-8 or more.
Make the content and social media strategies you created for your clients actionable with just a few clicks, add campaigns and content pillars. Give your creative team a structured place to get started from, start with rough ideas, fill in over time.
Ägile Ässets is the only solution that allows you to just play with it, mapping the posts first, moving them around with an intuitive dragging and dopping functionality till you like how the brand story unfolds. Feel free to 'shoot from the hip' while staying on top of the story.
Consistency in the brand narrative is important, this view allows you to zoom out and view from afar if the story unfolds the way it had been intended in the strategy. Any need for recalibration will be detected quickly and can be adapted smoothly.
At OVERW8, the agency where Ägile Ässets was 'grown', we love process tweaks! Which is why we have built them in generously, already now and will continue doing so. Enjoy: Add emojis on the go, bulk upload story lines and posts, bulk upload campaigns, language versions, get hashtag suggestions per country, ....
Where are your /your client's posts if you or they 'leave' the tool you are using now? Or if your instagram channels gets shut? Or... The posts you created are valuable assets and they should and will be treated as such. They for sure will in Ägile Ässets. You can order a complete export anytime and stay nicely independent. Ah - the sweet smell of freedom! 😉
Efficiency is only to be had if a certain amount in your mix are posts that can be reshared. Do this with elegant ease via our Remix suggestions or simply via the search for a certain topic.
Make sure your content marketing is set up on pro-level to fill your client's brand vision with life and promote their content whenever you need it.
Those last years have taught us marketers that scheduling you content too far ahead might mean stumbling into a mess because things, life and audience preferences can change literally overnight. No problem once you've set things up in Ägile Ässets - you can even get rid of a whole calendar of posts without losing the posts!
...about whatever comes into your brands’ ways. Client wants to move things around? No problem at all! Having to be flexible should not mean morphing into headless chicken mode. Show your clients how cool you can play it and differentiate your agency vs. other players.
Repurpose the heck out of things. Search the captions, by your very own tag and label structure or get re-inspired on on-brand view. Create once, distribute forever. 😉
and staying consistently "on message", while being super agile about what you post, where, and when. Use our eagle's eyes view to ensure the overall impression builds your brand value.
Because it was built by marketers such as us for marketers like you, this high-quality post creation assistant is a bit different than others. Our CEO Kristin Reinbach has successfully briefed people for more than 20 years… and this experience is directly built into an extra layer of it.
Even though still an amazing business opportunity and great area to work in, the agency business is heavily under pressure. Under pressure to innovate, to differentiate, to enable clients. Our tool may not be the ‘cure-it-all’, but it can help you handle these challenges in an ‘on top of things’ way.
Even better, it enables you to offer solutions for more complex use cases and even full-blown international setups.
#opportunitiesgalore
The whole setup of the tool breathes process effiiciency through and through.
Efficiency gains of 30% are absolutely within range, it can easily be more.
Use this to buffer your profit margins and enable feasibility.
Less overload, more agility translates into more energy for the part of our work that really makes the difference: Creative quality. <br> Combine that with the enabled consistency and you and your clients are on an excellent path.
Already now, this is the tool that enbles you to offer multi-language / multi-culture campaigns like no other, to get from strategy to quality results in a much shorter amount of time, be flexible whenever the market calls for it.
The agile super-easy post release process enhances this even more. And Whitelabel is around the corner.
Last, but not least, we had started building this tool because a content manager working with us commented "this process is a pain in the a**". She was right. <br> In contrast, an enjoyable work process ensures we dont' suddenly hate the work we actually love. The work that was the 'why' we started our agencies in the first place. Enjoy! <br><br>#startwithwhy
"Our creative process shall be as seamless and unhindered by BS as possible" said our CEO Kristin and one of the main tweaks is this. Create a post directly in Canva and import it or have it prepped and import it. Sleeeeeek!
Everyone is looking into process optimization, as we come in from brand building we need to make sure it works with quality. Have yourself positively surprised by MägicEd and his 'on brand' caption writing capabilities. GPT4 based, of course (the good stuff).
When you create a post, use Mägic Ed and have him suggest matching pictures for your topic. You can either set them as placeholders and replace custom or keep them and use it for free. Clever!
For all of our packages, the first 14 days will be for free. During that time you can use and test-drive this amazing agile social media management tool as much as you want.
You can cancel anytime (yes, there is an obvious button for it, no need to search for it 😉), no questions asked (though it would be great to have some feedback if you like to).
After that the 14 days of free trial, your account will be charged with whatever package is active.
No, they don’t, they are seen and counted as guests and are therefore for free.
As many as you want.
Yes, definitely. For you, it will mean that once you or your team have completed a draft, you can mark it up in the ‘list view’ and with one mouse click send it to the release board. Your client can then (on their own time) review and either drag and drop to the ‘released’ column or in a WhatsApp style commenting window add comments / ask for edits. On all other views (calendar, list… ) the status is clearly visible. Like this you have a solid documentation of released posts and only those can be autopublished. Reduces risk for all sides, again saves time – and works like a breeze!
For all packages available you can set up as many calendars as you want and how you want it. 💡 Some people use it per brand and channel, some just per brand or person posted for, some use it per brand/language. There is no fixed connection between calendars and channels, you chose it for each posts as you see fit. Plus: We have built in a pretty clever post variation mapping functionality. Like this you can have the English version of a post go to one calendar and the other variation (for example: German) go another.
As you know this tool was created based on real life use cases by brand agency OVERW8. We basically tried to get all out of the way vs. build in everything that enabled us to be quicker, be able to adapt on the go.
Like this you will find (for example, and know that we’re always on the hunt for the next tweak ;)):
Well, when we say ‘agile’, we mean it.
We know that the agency business can sometimes be quite the rollercoaster. So, you can easily switch to a bigger or smaller package, add client spaces, or book fewer of them. If needed, you can even set the whole account on ‘dormant’ for a while so you can keep your setups and assets (a small fee will apply).
But overall, we hope to see you and your business grow. You will probably already have done the math: Yes, the tool will pretty quickly pay itself back with your client business, and the per-space value/price relation increases with higher usage volume.
So go ahead: Be successful with your social media practice and enjoy the execution, too!
Hehe, we can tell how that can happen! Do you feel, and have you done the math on how much time and money that again saved you?
So, yes, of course, you can have more of that goodness. Simply book an add-on package here in the shop, and the new tokens will be added to your account.
So, one of the charms of Ägile Ässets is that it also serves as a content bank, meaning that your / your client’s assets are safely stored on AWS servers. We ourselves hated being locked into using a special tool and wanted to stay independent. If you use Ägile Ässets, this also accounts now for you.
You can select and download posts from the calendar or view them as CSV anytime.
Or: If you should need a complete export, a small fee might apply – depending on the size and complexity of the data. But overall: Your assets, forever. Even and especially should you want to leave. 😉
If that’s the case: Congrats! You obviously are doing a great job! We are indeed just now working on “social media done for you” packages that are supposed to be on an ‘easy to add on’ base. If you’re also interested in that, let’s talk – we want to make sure the packages fit your needs.
© All Rights Reserved @OVERW8 Digital Brand Agency 2024
