At minimum 30% less process cost. The more complex your operation is, the higher the percentage will be.
To be up and running, is super easy here - everything is extremely brain friendly, minimal and eases your creative process.
Successfully posted without you or your team having to lay your hands on.
Some manage one brand intensely, most manage a handful, others manage with ease 5-8 or more.
The agency solution of Ägile Ässets contains all the functionalities you already know and love, PLUS clients spaces. Like this, you can go into 'god mode' and neatly create and manage your clients' and their content assets in dedicated work spaces.
We know that 'out there', there is a lot of pressure to differentiate you and your agency's work from others. Therefore - as an extra upgrade - we will provide you very soon with a Whitelabel version that will allow you to display and promote your own agency brand.
The most intuitive simple and client friendly release process we could come up with (and have ever worked with). Once your drafts are ready to review send them to the review board, your client can have an easy time reviewig and lreeasig them - or aks for edits. Commentig works in a WhatsApp style no additional info needed way. And what is great ref. #rsiskmanagemet: Released posts will be logged as such and assure your documentation is safe and clean.
You might know, that for now, we focus on enabling an efficient post + campaign creation processes. We intend to enable you to report progress to your clients, however, as with the posting process, we have a different take in mind. It is less about vanity KPIs but about brand equity and reduced risks. Stay tuned, we'll make sure as a user, your agency will be first to know and use.
The more creative and/or entrepreneurial and/or bigger your clients are, the higher the chances they will want you to manage not just one, but several or even all their brands.
With Ägile Ässets, you can set up several brand calendars for your clients, have all their assets neatly stored, also for repurposing, and can easily turn their content strategies into execution.
You could also use one client space to become your own "client" and handle your own social media and channels efficiently from there.
In times of 'omnnichannel' expectations from customers and clients, we can try to narrow down and focus, but chances are there will be more than just Instagram, just Linkedin.
Which tool will be agnostic enough to allow for the B2B as B2C as well? (Hint: You've come to the right place, do not let a tool limit your business opportunities).
Even though internationalization is on the forerun, trust is created in the native language of buyers. Over 40% of consumers say they will not buy in another language than their own.
This is a clear message for quality localization.
Now you can confidently suggest taking care of that for your clients: Our post variations and calendar mapping rules allow for you to stay on top of things.
Things change quickly at the same time you need to be prepared.
Which tool allows you to do that and eased adaptation throughout a campaign flight, week or day without causing too much hustle? Off-sentiment posts can easily cause massive brand risk.
We recommend having 70-75% of posts ready to be published while allowing for the rest for spontaneous flexibility. Like this you can balance bulk creation vs. trending topics like a pro.
Ägile Ässets is the brainchild of Kristin Reinbach, the CEO of OVERW8, the well-renowned brand-building agency for startups. The team loved doing social media for their clients (for the challenge and the creativity) and hated it (for the process and the lack of tools).
So, during the pandemic, work on Ägile Ässets started as a side project. It was launched in summer 2023 and refined since then.
YAY!
of very diverse sizes and backgrounds.
around the globe. And also: Across all continents.
Some of them small, some big, all of them the workplace of amazing agile marketers.
Most use the tool in English, German, Spanish, French, Italian, and Portuguese. We have had requests to build in Mandarin, RTL and Russian and will do so once we have investment (help us!)
Some manage one brand intensely, most manage a handful, others manage with ease 5-8 or more.
14-day free trial.Less than 10 minutes to set up your first client brand space.
Make the content and social media strategies you created for your clients actionable with just a few clicks, add campaigns and content pillars. Give your creative team a structured place to get started from, start with rough ideas, fill in over time.
Ägile Ässets is the only solution that allows you to just play with it, mapping the posts first, moving them around with an intuitive dragging and dopping functionality till you like how the brand story unfolds. Feel free to 'shoot from the hip' while staying on top of the story.
Consistency in the brand narrative is important, this view allows you to zoom out and view from afar if the story unfolds the way it had been intended in the strategy. Any need for recalibration will be detected quickly and can be adapted smoothly.
At OVERW8, the agency where Ägile Ässets was 'grown', we love process tweaks! Which is why we have built them in generously, already now and will continue doing so. Enjoy: Add emojis on the go, bulk upload story lines and posts, bulk upload campaigns, language versions, get hashtag suggestions per country, ....
Where are your /your client's posts if you or they 'leave' the tool you are using now? Or if your instagram channels gets shut? Or... The posts you created are valuable assets and they should and will be treated as such. They for sure will in Ägile Ässets. You can order a complete export anytime and stay nicely independent. Ah - the sweet smell of freedom! 😉
Efficiency is only to be had if a certain amount in your mix are posts that can be reshared. Do this with elegant ease via our Remix suggestions or simply via the search for a certain topic.
Make sure your content marketing is set up on pro-level to fill your client's brand vision with life and promote their content whenever you need it.
Those last years have taught us marketers that scheduling you content too far ahead might mean stumbling into a mess because things, life and audience preferences can change literally overnight. No problem once you've set things up in Ägile Ässets - you can even get rid of a whole calendar of posts without losing the posts!
...about whatever comes into your brands’ ways. Client wants to move things around? No problem at all! Having to be flexible should not mean morphing into headless chicken mode. Show your clients how cool you can play it and differentiate your agency vs. other players.
Repurpose the heck out of things. Search the captions, by your very own tag and label structure or get re-inspired on on-brand view. Create once, distribute forever. 😉
and staying consistently "on message", while being super agile about what you post, where, and when. Use our eagle's eyes view to ensure the overall impression builds your brand value.
How come this is so good? This high-quality post-creation AI agent is a bit different than others because it was built by marketers such as us for marketers like you. Our CEO Kristin Reinbach has successfully briefed and quality managed creative processes and people for more than 20 years. This experience is directly built into an extra layer of it.
Even though still an amazing business opportunity and great area to work in, the agency business is heavily under pressure. Under pressure to innovate, to differentiate, to enable clients. Our tool may not be the ‘cure-it-all’, but it can help you handle these challenges in an ‘on top of things’ way.
Even better, it enables you to offer solutions for more complex use cases and even full-blown international setups.
#opportunitiesgalore
The whole setup of the tool breathes process effiiciency through and through.
Efficiency gains of 30% are absolutely within range, it can easily be more.
Use this to buffer your profit margins and enable feasibility.
Less overload, more agility translates into more energy for the part of our work that really makes the difference: Creative quality. <br> Combine that with the enabled consistency and you and your clients are on an excellent path.
Already now, this is the tool that enbles you to offer multi-language / multi-culture campaigns like no other, to get from strategy to quality results in a much shorter amount of time, be flexible whenever the market calls for it.
The agile super-easy post release process enhances this even more. And Whitelabel is around the corner.
Last, but not least, we had started building this tool because a content manager working with us commented "this process is a pain in the a**". She was right. In contrast, an enjoyable work process ensures we dont' suddenly hate the work we actually love. The work that was the 'why' we started our agencies in the first place. Enjoy!
Everyone is looking into process optimization, as we come in from brand building we need to make sure it works with quality. Have yourself positively surprised by MägicEd and his 'on brand' caption writing capabilities. GPT4 based, of course (the good stuff).
When you create a post, use Mägic Ed and have him suggest matching pictures for your topic. You can either set them as placeholders and replace custom or keep them and use it for free. Clever!
"Our creative process shall be as seamless and unhindered by BS as possible" said our CEO Kristin and one of the main tweaks is this. Create a post directly in Canva and import it or have it prepped and import it. Sleeeeeek!
If you’re running an agency and need client posts review/release process and white label solutions, we recommend our agency plans. These provide multiple client spaces and are designed for managing numerous accounts efficiently.
Yes, the storage is shared across all your client spaces in the agency plan. You can upgrade the storage at any time with our affordable add-ons.
Yes, we offer white-label as add-on to our agency packages. Our complete Whitelabel version allows you to use the platform under your own branding and provide the great easy word process ‘under your flag’ for your clients.
Individual brand settings (white-label) is available with our agency package as an add-on. This allows you to fully customize the platform appearance for client cooperation – or internal purposes.
Whether you’re managing five brands or 50, the system scales with you. We provide onboarding support, migration assistance and regular check-ins to ensure you get the most from the platform. Our focus is on helping agencies grow sustainably while maintaining quality brand management.
Here’s a real-world example: An agency strategist maps out content pillars using our visual campaign markers. They create post drafts which automatically notify the creative team. Clients can send ideas via email that turn into drafts automatically. Once posts are ready, the client will review them through our WhatsApp-style agile approval process. Even after approval posts can be adapted if needed – everything stays agile while maintaining clear documentation of the process.
Start by setting up your content pillars and campaigns with visual markers in the calendar. Create variations for different channels or languages and map them to specific calendars. Clients can review the planned content timeline using our intuitive approval process and even contribute ideas via email. The system maintains edit logs and clear communication throughout, making it easy to adapt while keeping everyone aligned.
We’ve designed it to feel as natural as WhatsApp while maintaining professional documentation. Clients can easily review comment and approve posts. They can send ideas that automatically become drafts. And because everything is stored as reusable assets you maintain control and flexibility throughout the process. It’s about making collaboration smooth while protecting your agency’s workflow.
Let’s get specific: Traditional multi-brand management often involves 2-3 hours per week per brand, just in process management. With our system agencies typically save 50-60% of that time through features like bulk uploads post variations, and automated publishing. For an agency managing 10 brands, that can mean saving 60+ hours per month in pure process time. We can share detailed ROI calculations based on your specific setup.
Agency packages include dedicated client spaces with individual channel management post-approval workflows and brand-specific settings. You’ll get access to our agile release process with WhatsApp-style client communication and also can use the white-label version. It’s built to scale with your agency with ease, whether you’re managing a handful of brands or dozens.
We’ve created an intuitive approval workflow that feels as natural as WhatsApp. Clients can easily review posts request changes and approve content all within a familiar interface. Everything is documented in the post’s status protocol providing clear accountability and risk management.
Agency packages go beyond standard features to include: Client workspace management with unlimited client seats, dedicated release processes for content approval, comprehensive brand management tools and upcoming white-label options. Plus, you get access to our agency-focused support team who understand the unique challenges of agency work.
From our own agency experienc,e we know the hidden costs of managing multiple brands. On top of the already amazing process tweak through the agile work process and lots of efficiency tweaks our users report significant time savings in content creation approval workflows and cross-channel publishing. The structured approach to brand management and content variation helps reduce errors and revision cycles.
While we’re developing our formal support programs, we already provide several valuable resources: Direct access to our development team for feature requests, strategic guidance based on our own agency experience and regular check-ins to ensure you’re maximizing platform benefits. We’re building a knowledge base of agency best practices and success strategies.
We take an individual approach to agency support, learning about your specific workflows and challenges. Our team can suggest optimisation strategies based on experience with hundreds of agencies, share best practices for multi-brand management and help streamline your content processes. Think of us as your technology partner in building efficient agency operations.
We’re developing comprehensive training resources specifically for agencies. This includes workflow optimisation guides, best practices for multi-brand management and strategic advice for scaling content operations. We also offer (as add-on) personalised onboarding support to help agencies transition smoothly and maximise platform benefits from day one.
We understand agencies often have unique workflows involving multiple team members, clients and approval stages. Our system allows for flexible role assignment workflow customisation and clear communication channels between all parties.
With users across 42 countries and 595 cities, we’ve built robust support for international brand management. Create content variations for different languages and regions, map them to specific calendars and maintain consistent brand messaging across cultural boundaries.
Beyond the platform, we provide strategic insights through our blog’s educational resources and direct support. We share what we have learned from our own agency experience and the best practices from our global user community.
We take a consultative approach, sharing insights from managing over 40000 successful posts across multiple brands. Our team can help identify workflow optimisation, suggest best practices, and support your agency’s growth strategy.
