Features - Ägile Ässets

“A Multi-Brand Social Media Managers Dream Come True!”

Lots of marketers say it is great – but is it for you? LET’S HELP YOU DECIDE.

It's the favourite tool of over 1000 quality brand builders around the globe.

Though there is a huge variety of people around the globe successfully using Ägile Ässets for their social media work process (there are international agencies, startups, consultants, indie authors, and fashion brands), there is ONE element that applies to all of them:

The shared belief that brand building and quality of work go hand-in-hand, that we seek efficiency for the sake of that quality, not for maniac automation at all costs.

If you use social media with the purpose of consistently building a brand,

or several ones,

there is a solid chance Ägile Ässets will make life much easier for you.

Loaded with goodness

In all versions, Ägile Ässets comes with a WHOLE lot of great features included, including unlimited channel connections.* *fair usage applies, see terms & conditions.

Feel the effects after week 1

Our CEO is a process efficiency maniac. Which is good for you! Check out also below what we have all came up with to make sure we can get the nittigritty out of the way of your great ideas.

Powerful AI Assistant

All those 'prompting masters' out there? You don't need to become one, just have fun being supported by 'Mägic Ed'. The quality he delivers is based not only on the best GPT available but on top if it on an agent that enables you to use 20 years of briefing and quality management experience.

Ägile Ässets is perfect if your priorities are:

[brand lovers love it]

brand focused all over

brand focus

great for creative quality allows to map out roughly, refine later, adapt on the go, bulk upload from several sources etc.

Creative

asset centered create once, distribute foreverd

asset driven

agile 360 be prepped but still be able to adapt on the go

agile

diversify In such a VUCA environment it's great to know that you can post your assets next week to a fresh platform if needed.

diversify

Platform agnostic + super agile

Ägile Ässets keeps your brand easily connected with all the relevant social media platforms. We prioritize for the ones helpful for your quality brand building, and offer both B2B and B2C focussed channel connections.

Once you use it, you can tell

Our approach is a bit different.

Leans into the Creative Process

Typically tools out there are built from a development/tech-heavy perspective. This tool was built with 20 years of experience with the conceptual and creative processes happening in real life in agencies and brand departments. Our founder applies knowledge also from having created successful innovation framework and in-depth knowledge about brain-friendly processes. If things are a bit different here, that is why.

Human First

We care. Behind this tool there is a small close-knit team of people experienced with brand building (they worked together in a brand agency for years, the founder has 20yrs+ experience in marketing) and martech. We want to make your life easier. If you have a question, this will be answered by real humans. And before we forget: If you buy here, you support a completely bootstrapped team and a women-owned business - thanks!

Generous... yes, also in channel connections

Before this tool was built, we tested a lot and we never really got how it would make sense to allow for one profile each per brand or similar. We ended up needing unnecessarily big packages because of one channel. If you use Ägile Ässets, this is a thing of the past: Connect as many as you need.* [*fair usage policy applies, see terms ad coditions.*]

let us count the ways

6 of our best built-in process tweaks

multiple bulk upload options We do not just have one, but several ways how you can add several posts - via a CSV, via the Canva connection, plus simply by dragging and dropping several pics to the post creation box.

ÄÄSpecial
Super sleek post creation process If you create a post you can go as rough or as detailled as you want and come back for refinements later.

ÄÄSpecial
Unstuck: Strategy to Execution It's easy to get stuck sometimes - and so easy to get unstuck again by zooming out to your bigger picture (on brand view), add campaigns and pillars, add draft ideas, move them around. Let ideas flow without being stopped by a tool.

ÄÄSpecial

Post Variations with Bulk Add + Mapping Only in Ägile Ässets can you add variations to a post. Use this for language or channel versions, and define your custom mapping rules how they shall connect with a calendar and automatically update it.

ÄÄSpecial
1 Click Brand Overview Stay on top of things by using our brand overview for one or several calendars.

ÄÄSpecial
Repurpose for ROI Each past is an asset and its creation is an investment. Make sure these investments pay off by 'remixing' posts and have them handy if a certain topic or sentiment is in the air.

ÄÄSpecial

I can honestly say this tool saved me and our extended team a lot of headaches and late hours.

Kristin Reinbach

CEO OVERW8 Digital Brand Agency, Founder ÄgileÄssets

Handle diverse channels with ease

In times of 'omnnichannel' expectations from customers and clients, we can try to narrow down and focus, but chances are there will be more than just Instagram, just Linkedin.

Which tool will be agnostic enough to allow for the B2B as B2C as well?

Juggle several brands

Entrepreneurs are creative, if they build one brand, the idea for another one lurks around the corner. If there is the opportunity in the market, why not? But it proves quickly to be pretty difficult and hard to handle for their teams - unless you have the tools keeping up with your creativity.

Sovereignly cover more than one language

Even though internationalization is on the forerun, trust is created in the native language of buyers. Over 65% say they will only buy in their own language.

This is a clear message for quality localization.

24/7 on top of things

Things change quickly - at the same time you cannot take uncertainty as an excuse for not being prepared. Off-sentiment posts can easily cause massive brand risk. Which tool allows you to do to stay as agile as you need without causing too much hustle?

All the nittigritty piles up big time and eats away from quality brand building.

The more complexity your social media management has, the more difference Ägile Ässets will make.

Try and feel how it frees up brain power, time and space for creativity (hint: it feels wonderful!)

Great for brand builders - whether starting out now, already big or overall on expansion course

What if a tool is able to reinvoke inspiration and fun simply because it brings back the ease and focus? Because it enables you set up a whole campaign in another language in one afternoon? Because it allows you to reach higher knowing: "With this equipment, we can dare to even think about it. And we can get it done." We see this happening with our dear users and it's the best sight ever.

VAs + Freelance Social Managers

Offering help with social media management is an excellent way to build your own location independent business. With ÄÄ you can start with ease and can lean into your successes as you create them.

Startups + Entrepreneurs

Chances are you KNOW how important and helpful building a strong brand is especially when your operation is small and how well you can roll it out on the relevant socials. Efficiency is key. We also know you guys tend to be creative - the next idea for the next brand is always around the corner. No need to limit yourself artificially, dare to start small, think big, adapt on the go.

Agencies

For agencies, Ägile Ässets is a great base to offer super professional social media packages from strategy to exectuion and provide a sleek process for their clients. And if you look for even better differentiation, just choose the whitelabel add-on and let your own brand shine even brighter on the social media sky.

Brand & Marketing Teams

Lifestyle, consumer, B2B brands and the teams behind them love Ägile Ässets for the ease it brings back to their cooperation process. The brand story can be prepared in detail, then check in with leadership and officially released, adaptations in the schedule can be done with ease evn across brands and languages. Less emails, XLS sheets (oh yeah, they still happen! ;)), less to and fro, cc-ing and much better results.

Our Robust Tech Stack

Server Base

For some things the quality solution might be just around the corner. For our code etc. it lies at our reliable partner All-Inkl. in Germany.

Asset Content Bank

Being able to use, reuse, access independently stored assets is super important. We have chosen AWS to help with that.

The Code

We like to keep things flexible, elegant and agile. So Ägile Ässets is built on the principals of Functional Programming / Loitering Cron plus a PHP - Custom Framework.

User Interface

We want to be quick and agile so we use Figma to ensure a seamless process between product vision, design and code.

< 10 Minutes from Decision to Agile Action

it is maximum easy

Step 1 Sign up for the trial. Receive welcome infos, login, save login link and get started.

Step 2 Connect your channels (make sure you're logged in and on admin level there first), add a first calendar, add some try out post.

Step 3 Auto-publish your first post, play with campaigns and pillars, map out post ideas, have Mägic Ed help you.

Step 4 Now start expanding from there, feel how it can become fun again now that you can be playful with it while staying on top of things.

TRY NOW

heavily underestimated

The time you need in real life to set up a small social campaign

Prep for 1 month: 1 brand, 20 posts, 2 languages

12 hours with Ägile Ässets vs. 33 without.

From here, it's your choice.

Enjoy creative ease

Set up calendars as you like (per brand/channel, parallel or each), start adding posts with ease, turn strategy into execution with campaign and pillar markers. All drag and drop, agile till the minute you publish or schedule toauto-publish.

"My new happy place"

wrote one new user shortly after she started using Ägile Ässets. We have used digital tools since they first ones were invented and we have learned 2 things: a) if a tools is not nice to use one will start avoding it b) life is too short for deprresing software. have your cappuccino and notes ready, open ÄÄ and start a good day of socal media creation.

Stay on brand with ease

Especially on social we need to strike the balance between variations on the brand message whiel stayin gon brand. With the brand overview no problem at all.

come on in

Join this cool crowd of agile brand builders

Ägile Ässets became publicly available in summer 2023 and since then agile marketers from around the globe have joined our little global universe of agile social media marketing.

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Think ahead

Make sure your content marketing is set up on pro-level to fill your brand's vision with life and promote your content whenever you need it.

Avoid critical brand risk

Trust is so hard to build, so easy to be destroyed. Scheduling content too far ahead might mean stumbling into a mess because things, life and audience preferences can change literally overnight.

Stay agile

...about whatever comes into your brands’ ways. Having to be flexible should not mean morphing into headless chicken mode. With Ägile Assets you got your content assets ready to shoot, all mapped out in an authentic playbook style.

Stay on brand

and on message, while being super agile about what you post, where, and when. Use our eagles' eyes view to ensure the overall impression builds your brand value.