Day: February 13, 2025

Why Your Social Media Tool Should Support Brand Building, Not Just Post Scheduling (+ Why We Focus On That)

Ever had someone complain your product of what it was set up to be? In our case ‘focused on brand building’? In a world obsessed with automation and quick wins, we’re proud of that criticism. Discover why real brand building isn’t just about posting schedules and metrics – it’s about creating genuine connections that compound into business opportunities, and why that’s exactly what your social media strategy needs.

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Why Your Social Media Tool Should Support Brand Building, Not Just Post Scheduling (+ Why We Focus On That)

Ever had someone complain your product of what it was set up to be? In our case ‘focused on brand building’? In a world obsessed with automation and quick wins, we’re proud of that criticism. Discover why real brand building isn’t just about posting schedules and metrics – it’s about creating genuine connections that compound into business opportunities, and why that’s exactly what your social media strategy needs.

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Alison Housten

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