The digital landscape is constantly evolving, and social media agencies face increasing pressure to deliver exceptional results while maintaining impeccable brand consistency – and affordable pricing. At Ägile Ässets, we understand these challenges and are committed to empowering agencies with the tools that foster seamless collaboration, streamline workflows, and unlock new levels of efficiency.
Today, we’re thrilled to unveil a game-changing feature that reimagines the social media approval process:
the Ägile Ässets Agile Release Board.
The Social Media Approval Bottleneck:
In the dynamic world of social media, time is money, which means: saving time is of the essence.
Yet, the traditional approval process often becomes a frustrating bottleneck, hindering productivity and stifling creativity. Endless email chains, confusing spreadsheets, and version control issues can lead to miscommunications, missed deadlines, and, in the worst case, damage to brand reputation.
92% of marketers say approval delays are the biggest reason for missed deadlines. [Source: Workfront]
There is more to it than just missed deadlines: It is about rushed and flawed decisions, weird stuff that happens because something was overlooked in the rush. We’ve all been there, right?
Enter the Ägile Ässets Agile Release Board:
As an over 20-year marketer and agency owner, I KNOW that the main reason work processes don’t work is that they are caused by tools and processes that are just annoying, too stuffy, simply not easy to work with, and unnecessarily causing CPU spam on our brains. So we sat down and invested lots of time and effort first into visualizing what needed to be avoided and what felt and was easy to use—like in real life!
Inspired by the principles of agile project management, though the Ägile Ässets Release Board now might look simple (that is his main job, actually! ;), it introduces a revolutionary approach to social media approvals. This intuitive and visually driven add-on to Ägile Ässets can now transform how you, dear agencies and clients, collaborate, ensuring a smooth, transparent, and efficient workflow.
Here’s how it works:
[1] Enjoy the Ease of Creating the Social Media Posts:
Agency creatives already today leverage Ägile Ässets’ powerful work process easing tools. You can set up storylines with first drafts, create and import visuals directly from Canva (also in bulk), and easily create language or channel versions. Anything that could potentially cost too much time and effort is eased here: changing a visual later again, creating engaging copy and/or finding matching pictures (supported by our high-quality AI-based assistant Mägic Ed) to craft compelling social media posts, adding suggested hashtags and emojis on the go… Once a post (or a set of posts) is ready for client review, it’s effortlessly added to the Release Board with a simple one-mouse-click action.
[2] Trigger Agile Client Review and Approval:
Clients access a dedicated space within Ägile Ässets where they can quickly review pending posts. The Agile Release Board provides a clear and organised overview of all content awaiting approval. Clients can preview posts, provide feedback in a super easy-to-use WhatsApp-style comment stream, and ultimately grant their approval with a simple drag-and-drop feature. Or, if it’s all pretty evident and okay, they can mark up all campaign posts and release them at once.
[3] Agile Scheduling / Mapping and Auto-Publishing:
Once a post receives client approval, it can then (and only then) be set to auto-publish. As always on Ägile Ässets, it is differentiated between ‘mapping’ the posts on the calendar (to see how the brand story unfolds) and committed, which is to be auto-published. Should anything come up, it is still super easy to adapt the scheduling calendar—but all with contained risk, as only approved posts will go ‘on air’.
Empowering Agencies, Delighting Clients:
Like this, the Ägile Ässets Release Board offers a multitude of benefits for both you, dear social media agencies and your clients:
For Social Media Agencies:
- Enhanced Productivity: Eliminate time-consuming email exchanges and manual approval processes, freeing up valuable time to focus on strategic planning and creative execution.
- Improved Client Relationships: Foster stronger client relationships built on transparency, trust, and efficient communication.
- Reduced Risk and Errors: Minimize the risk of publishing errors, inconsistencies, or content that deviates from brand guidelines.
- Increased Accountability: Maintain a clear and auditable record of all content approvals, ensuring accountability and transparency.
- Streamlined Collaboration: Facilitate seamless collaboration between internal teams and clients, fostering a shared understanding of project progress and objectives.
For Social Media Agency Clients:
- Greater Control and Visibility: Gain complete control and visibility over your brand’s social media presence, ensuring all content aligns with your brand identity and messaging.
- Peace of Mind: Confidently entrust your agency with your social media management, knowing that a robust approval system is in place to safeguard your brand.
- Simplified Feedback Process: Provide clear and concise feedback directly within the platform, eliminating the need for lengthy email exchanges.
- Time Savings: Reduce the time spent reviewing and approving content, allowing you to focus on your core business objectives. Also, review on your own time without necessarily needing a meeting.
- Enhanced Brand Consistency: Ensure a consistent and unified brand voice across all social media platforms.
Beyond Approvals: A Holistic Approach to Social Media Management
Of course, Ägile Ässets is so much more than just an approval tool; it’s a comprehensive platform designed to elevate the crucial aspects of social media management for brand building.
- Client Collaboration and Content Ideation: Clients can actively participate in the content creation process by submitting their own ideas and suggestions – either via a super flexible inmail functionality – or directly. As the agency, you can then take over, polish the content, and provide it for release once it’s ready for the public’s eye. This collaborative approach ensures that content remains aligned with client objectives and resonates with their target audience.
- Bulk Actions: Bulk actions further streamline the approval process, allowing clients to approve multiple posts quickly.
- Asynchronous Workflows: Being able to review/edit on your own time mutually reduces stress a lot, especially in international projects with teams working in different time zones and/or with clients with truly busy schedules.
- Organized Release Meetings: For clients who prefer a more structured approach, Ägile Ässets facilitates organised release meetings, providing a dedicated space for clients and agencies to review and discuss content.
- Bulk Actions: Bulk actions further streamline the approval process, allowing clients to approve multiple posts quickly.
(Another) Ägile Ässets Advantage:
- Intuitive and User-Friendly: Our platform is designed with simplicity in mind, ensuring that both agencies and clients can easily navigate and utilize its features.
- Seamless Integrations of Workflow Enhancements: Integrate Ägile Ässets with your existing social media management tools and platforms for a truly streamlined workflow.
- Dedicated Human (!) Support: Our team of nice human experts is available to provide guidance and support, ensuring you get the most out of Ägile Ässets.
This is the opportunity to ease your life as a social media agency.
Users around the globe already love Ägile Ässets for the game-changing effects it has on social media workflows. Many users had asked for a dedicated agency solution with client spaces (just recently available), and everyone (us included) had dreamed of entering an era in which the release process becomes as smooth as creating social media campaigns and ensuring consistent posting on Ägile Ässets. With the launch of this new level at Ägile Ässets, we can proudly say that social media approvals are no longer a source of frustration and delays. Our innovative release board feature empowers agencies and clients to collaborate seamlessly, ensuring a smooth, efficient, and risk-free content publishing process.
You might already know (or not) that Ägile Ässets is more than just a software solution; it’s a strategic partner for social media agencies seeking to elevate their client collaboration, streamline their workflows, and achieve new levels of success. With the innovative Agile Release Board feature, you can confidently navigate the complexities of social media approvals, ensuring brand consistency, minimizing risks, and maximizing efficiency.
This translates to “Yes, you can dare to take on these additional 3 projects”!
Feel ready to unlock a new era of social media collaboration? Check out the new agency packages—each comes with a 14-day free trial! Have any questions? Feel free to ask—we’re always happy to help!
