Expanding Your Social Media Horizons: Hey there Bluesky and Threads Connections on Ägile Ässets

In the ever-evolving landscape of social media, we’re excited to announce two powerful new channel connections for Ägile Ässets users: Bluesky and Threads.

This means that the already very diverse channel selection you can auto-publish to via Ägile Ässets looks now as follows: 

As brand builders and creators, you’re always looking for fresh ways to connect with your audience and grow your presence. Let’s explore why these platforms are worth your attention and how they can enhance your social media strategy.

A Fresh Wind of Positivity

What sets these new platforms apart isn’t just their features – it’s the culture they’re fostering. Both Bluesky and Threads have emerged as spaces where positivity thrives and genuine connections flourish. Users actively seek and create environments where meaningful interactions take precedence over controversy, inspiration flows freely, and communities support each other’s growth.

Bluesky: A Bold New Dawn for Social Media

Bluesky stands out with its innovative approach to social media.

[This amazing blue butterfly originates from Andra C. Taylor Junior via Unsplash (see link). Thanks so much!]

Led by CEO Jay Graber – notably the only female CEO among major social platforms – Bluesky is built on principles of transparency and decentralization.

Some key features that make it unique:

  • Custom Feeds: Users can create and curate their own feeds, giving you unprecedented control over your content discovery experience
  • Decentralized Architecture: Built on the AT Protocol, ensuring greater user autonomy and data portability
  • Growing Creative Community: A space where thoughtful discussions and creative expression are valued and encouraged

Threads: Leveraging Your Instagram Momentum in the Meta Universe

So, in a way Threads in terms of innovation is not quite on the same level with BlueSky (it clearly is a pretty close copycat to what was formerly known as Twitter). However it offers a different kind of side bonus:

For those of you who are already brand-building on Instagram, Threads offers a seamless expansion of your social presence.

Early adopters are discovering:

  • Quick Community Building: Instagram-linked accounts often see rapid follower growth
  • Engaged Audiences: Users report meaningful conversations and strong engagement from day one
  • Text-First Format: Perfect for sharing insights, starting discussions, and building thought leadership
  • Meta Integration: As part of Meta’s ecosystem, Threads benefits from robust infrastructure while potentially being influenced by Meta’s strategic shifts in the future

Post Formats and Technical Tips

Both platforms have their unique characteristics when it comes to content sharing:

Threads

  • Supports text posts up to 500 characters
  • Multiple images in a single post
  • Video sharing capabilities
  • Seamless resharing of Instagram Reels
  • Quote posts for engaging with other content

Bluesky

  • Text posts with rich formatting options
  • Image sharing with important size considerations (strict 1MB limit per image)
  • Pro tip: Adjust your camera settings beforehand for easier posting
  • Custom feed creation and curation tools

Technical Note: When posting to Bluesky, ensure your images are optimized to stay under the 1MB limit to avoid upload failures. This is particularly important when setting up automated posting through Ägile Ässets.


Is This Right for Your Brand?

Let’s look at the current landscape and audience demographics to help you decide:

Threads

  • Primary audience: Millennials and Gen Z (70% of users under 35)
  • Size: Reached 30 million sign-ups within its first day
  • Average user engagement rate: 3.2% (nearly double compared to Instagram’s 1.9%)
  • Peak posting times: 6-8 AM and 8-10 PM local time
  • Most engaged industries:
    • Fashion & Beauty (4.8% engagement rate)
    • Technology (4.1% engagement rate)
    • Entertainment (3.9% engagement rate)
    • Digital Art & NFTs (3.7% engagement rate)
  • Business Opportunity: ! Notable success with B2C brands targeting urban millennials

Bluesky

  • Early adopter demographic: 65% tech and creative professionals
  • Growing at 25,000+ new users per week
  • The average post receives 1.8x more replies than equivalent X/Twitter posts
  • Highest engagement in:
    • Technology discussions (42% of viral posts)
    • Digital Rights & Web3 (28%)
    • Creative Arts (18%)
    • Journalism & Media (12%)
  • Strong performance for thought leadership content with 2.5x higher share rates than traditional platforms (might this become the better Linkedin for your thought leadership campaigns?)

Diversify with Ease – with Ägile Ässets

Now, among us marketers, let’s just be honest: While this sounds great, it also sounds like a TON of work. As in: “On top of everything else” – doesn’t it?

But fear not….

One of the best aspects of using Ägile Ässets for channel expansion is the ability to experiment without overwhelming your workflow:

  1. One-Click Channel Activation:
    • Simply toggle on new channels in your settings dashboard (as always make sure you’re logged in there before and popups are allowed in your browser)
    • No complex setup or multiple logins are required
    • Immediate integration with your existing workflow
  2. Create once, use forever:
    • Each post you create in Ägile Ässets, will stay there for you to repurpose as you see fit
    • If the format is set in a way that works for several channels, you can then simply auto-publish it to that one channel more, with one mouse click
    • you can basically post again what you had shared on X before, for example, all it takes is a drag and drop and choosing the new channel(s)
  3. Efficient Content Management:
    • Bulk scheduling capabilities
    • Content calendar visualization
    • Create and store variations for captions and creatives if needed.

The real beauty of Ägile Ässets’ approach is its simplicity.

Adding a new channel is as easy as flipping a switch – literally.

There’s no need to learn new posting processes, create separate content strategies, or juggle multiple tools. Your existing workflow seamlessly extends to include these new platforms, making experimentation virtually effortless.


Real User Experiences

Our users are already seeing the benefits of these new integrations:

“The Bluesky integration came at just the right time – thanks a lot! I’ll advise our clients accordingly.” – Social Media Agency Lead

Several others were celebrating having new, from their POV better options now… you can probably guess what that was about. As we focus on the future, there is no need to dig deeper there, agree? 😉


The Perfect Moment to Leverage Your Existing Content Library

One of the most powerful aspects of expanding to new channels with Ägile Ässets is the ability to leverage your existing content library efficiently.

Here’s how to make the most of it:

Quick Wins with Content Repurposing

  • Use the ‘remix’ button to resurface content by topic quickly
  • Leverage your custom labels to find relevant content
  • Create a new calendar for BlueSky / Threads each so you can also make use of seeing / not seeing them in the brand overview and make sure that the brand message stays aligned across all channels.
  • Pro Tip: You can safely repurpose up to 50% of your existing posts on new channels without annoying your audience – it will be looking new to most of them anyway

Smart Post Variations for Different Platforms

Now, this is the time to use a feature we love and use a LOT but that has been a bit underused by our Ägile Ässets community so far. 

  1. Create Platform-Specific Variations:
    • Add a ‘Micro’ or ‘Bluesky’ variation for shorter formats
    • Set up platform-specific calendars
    • Use the mapping rules for automatic variation selection
  2. Bulk Content Adaptation:
    • Download marked posts in list view
    • Add variations in the provided XLS sheet
    • Bulk upload to instantly create platform-specific versions

Super Simple Visual Consistency Tracking

While the platforms themselves handle detailed analytics, Ägile Ässets helps you maintain posting consistency:

  • Visual calendar with green checkmarks for successful posts
  • “Don’t break the chain” approach to consistent engagement
  • Quick overview of posting status across all channels

Anyway, we want to make sure that all excuses be gone and so we thought…

hey, how about you get started with a month of positivity at the new channels?

This is where we have a super-duper Freebie for you. Download and enjoy! And if you like, yes, please, go ahead, spread the love, share far and widely!

 

Content Adaptation Strategies per Channel

This is how you can make sure to be in the right place wearing the right style

Different platforms require different approaches. Here’s how to adapt your content effectively:

Tips for Threads-Optimized Content

  • Keep posts conversational and engaging
  • Use Instagram-style visuals
  • Leverage quote posts for engagement
  • Consider using emoji and casual language
  • Focus on community building and dialogue

Tips for Bluesky-Optimized Content

  • Emphasis on thought leadership
  • More technical and detailed discussions
  • Use rich text formatting for better readability
  • Focus on original insights and industry perspectives
  • Engage in meaningful thread discussions

Cross-Platform Success Tips

  1. Maintain Brand Voice:
    • Keep core messaging consistent
    • Adapt tone slightly for each platform
    • Use platform-appropriate formatting
  2. Visual Adaptation:
    • Resize images for platform requirements (maybe use Canva and their resize option, then either down/upload in bulk or import directly via the Canva connection in your Ägile Ässets)
    • Consider platform-specific visual styles
    • Maintain brand consistency while adapting format
  3. Engagement Strategy:
    • Customize hashtag usage per platform
    • Adjust posting frequency based on platform norms (as always: be present, be consistent, but don’t overdo it. Like in real life… that one person that is dominating the conference room…. yep!)
    • Adapt call-to-actions for each platform’s culture

Power User Tips: Maximizing Ägile Ässets Features

Let’s make this even easier for you, as now is truly a moment where your decision to use Ägile Ässets can pay off hugely (recall how we promised that we have built in a whole lot of process tweaks?

Advanced Mapping Setup

  1. Create Platform-Specific Calendars:
    • Set up dedicated calendars for each new channel
    • Define clear naming conventions (e.g., “Bluesky Main”, “Threads Promo”)
    • Use the color coding for easy visual management
  2. Automated Variation Mapping:
    • Set up drag-and-drop rules for different calendars
    • Create automatic variation selection based on platform
    • Use bulk operations for efficient content adaptation

Bulk Process Tweak

Make use of the Bulk-Export-Modify-Import Workflow:

    • Go to the list view
    • Select posts for adaptation
    • Download XLS sheet with marked posts
    • Add platform-specific variations (for example a shorter caption for Threads, the only allow for 500 characters)
    • Bulk upload again (via our super sleek post creation modal) for instant implementation. Give them a lable on upload so you can filter for it: “BlueSky” for example. Drag + drop to the calendar, activate, DONE.

Fun Facts & Social Snippets

🤔 Did You Know? (feel free to share) 

Bluesky Bytes

  • The name “Bluesky” was inspired by the phrase “blue sky thinking” – encouraging open-minded, creative solutions
  • CEO Jay Graber has a background in both engineering and digital art, bringing a unique creative-technical perspective
  • RSS feeds of the early internet partly inspired the platform’s “Custom Feeds” feature.
  • The AT Protocol powering Bluesky was initially incubated at Twitter before becoming independent.
  • Users can create their own content moderation systems – a first in social media history.

Threads Tales

Threads broke records by reaching 30 million sign-ups in just one day, making it the fastest-growing platform ever.

  • The app was built by Instagram’s core team during late-night coding sessions.
  • The Threads logo went through 24 different design iterations (some have called it ‘iconic’, we’re not so sure – what’s your take?)
  • The app’s “text-first” approach was a direct response to user feedback about missing conversations on Instagram.
  • Some of the earliest posts were actually made by Meta employees testing the platform in stealth mode.

Social Media History in the Making

  • Bluesky represents the first major social platform with a female CEO since Yahoo’s Marissa Mayer (and one might say this does not really count as this wasn’t a social media platform in a sense)
  • Threads achieved in 5 days what took Twitter 2 years to accomplish in user growth

  • Both platforms launched without hashtag support – a deliberate move to encourage more natural conversations

Most Positively Received Posts 🌟

(Based on early platform data)

On Threads:

  • Most hearted first post: “Let’s do this. Welcome to Threads 😎” by Mark Zuckerberg (no comment here ;))
  • Most engaging thread: A chain of global “good morning” messages spanning 24 time zones (yeah, I mean: why not? Is that a bit like that morning scene in that movie – Truman show? LOL. But hey: a friendly good morning goes a LONG way!)
  • Highest engagement category: Posts celebrating personal and professional wins (I guess that’s in itself a huge positivity boost for the world)

On Bluesky:

  • Most popular post format: Long-form technical discussions with positive solutions (interesting!)
  • Highest engagement: Posts about web decentralization and digital rights (that’s a bit a meta communication here, a bit like substack writer posting about substack, Linkedin influencers posting about Linkedin, but it probably will always come with the territory).
  • Community favourite: Threads celebrating artistic collaborations and creative projects (oh, we love that!)

Fun Stats That’ll Make You Go “Hmm” 🤔

  • The average Threads user spends 42 minutes exploring the app during their first visit
  • Bluesky’s peak posting time is 2 PM on Wednesdays – dubbed “Wild Wednesday” by users (fun! definitely something to check out!)
  • Posts with custom emoticons on Bluesky get 22% more engagement
  • The most used emoji on Threads is “😭” – but usually in a positive context! (we’re not sure we got how that works, if you know, let us know, ok?)

Shareable Snippets for Your First Posts

  • “New to Bluesky! Bringing positive vibes and creative energy to the decentralized web 🌤️
  • “Joining the Threads conversation! Where are my fellow [your industry] folks at? 🧵
  • “Day 1 on both platforms – let’s see which one vibes better with our brand! 📊

Ready to Join the Fun? Remember, with Ägile Ässets, you’re just one click away from being part of these exciting new communities! 🚀

Why Diversify Now?

  1. Audience Evolution: Your audience is exploring these new spaces, seeking authentic connections and positive interactions
  2. First-Mover Advantage: Early platform adoption often leads to stronger community building opportunities
  3. Risk Management: A diverse channel strategy ensures your brand’s resilience in the changing social media landscape

Getting Started on Threads and Bluesky with Ease on Ägile Ässets

As an Ägile Ässets user, you’re uniquely positioned to take advantage of these new channels while maintaining efficient workflows. Here’s how to begin:

  1. Connect your new channel accounts through your Ägile Ässets dashboard
  2. Experiment with platform-specific content formats while maintaining your brand voice
  3. Engage with your existing community members who’ve made the move
  4. Monitor performance and adapt your strategy based on platform-specific insights

Looking Forward

The social media landscape is evolving rapidly these days (and in a way, it was about time for some fresh air, wasn’t it?). Fresh opportunities for authentic connection and brand building come with it. New platforms with a psychologically safer environment might even lure a different audience out of the bushes. 

As it represents itself now

Bluesky and Threads represent more than just new platforms – they’re communities where positivity, creativity, and genuine interaction are valued.

(one would have to keep an eye on the Threads development due to the strategic changes on META level, but this remains to be seen also how users shape it).

As brand builders and creators, you have the opportunity to help shape these emerging spaces while expanding your reach.

Ready to explore these new horizons of brand building on Social Media?

Log into your Ägile Ässets dashboard and add these new channels to diversify your social media mix. Let’s embrace the future of social media together – one where authentic connections and positive engagement lead the way.

Ok, branding is all about creating a 360° experience, so let me wrap this up with a mix that for me feels like the fresh summer air that come in through the social media landscape window. 

Check it out below! 

Let me know in the comments: What’s your feeling about this turned into music?


What’s your experience with these new platforms? I’d love to hear your thoughts and insights in the comments below.


Rabbithole Mode on?

Want to know more about how Bluesky and Threads have developed so far and what this could mean for your brand-building on Social Media? I get it – I am there all the time, too! So, let me give you some starting points here:

Essential Resources for Social Media Diversification

Official Platform Documentation & Resources

Bluesky

Threads

Industry Research & Statistics

Market Analysis

Platform-Specific Studies

  • One of our go-to’s: Social Media Today’s Platform Analysis: https://www.socialmediatoday.com/topic/statistics/
    • Access: Free articles / Paid premium content
    • Best for: Social media managers, content creators
    • Excellent for: Daily industry updates
  • Hootsuite Social Media Trends Report: https://www.hootsuite.com/research
    • Access: Free report with email registration
    • Best for: Marketing teams, strategy planners
    • Standout feature: Actionable trend analysis
  • Sprout Social Index: https://sproutsocial.com/insights/data/
    • Access: Free with registration
    • Best for: Brand managers, social media teams
    • Particularly good for: Engagement benchmarking

Note: All links verified as of January 2024. Free/paid status may change; please always check current pricing on resource websites.

Don't hesitate any longer, diversify to de-risk now.

Grab your freebie to get started.

"We love this DJ Set for creative work sessions. Check it out."

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ABOUT the AUTHOR
KRISTIN REINBACH

Hi there, I am Kristin, a marketer, brand builder and entrepreneur with over 20 years of experience. I am also the founder behind Ägile Ässets and here I share any news, sometimes ponderings and interesting brand building and social media stuff. Sign up so you don’t miss the next one!

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