How do you handle multiple brands without things getting messy?

Depending on the package, you can either use calendars per brand or, in the agency packages, define space per brand with dedicated calendars channels and content pillars. Think of it as having separate brand apartments in the same building – everything organised but connected when needed. Even in the ‘smaller’ (still very powerful packages) you can custom tag content by brand, use brand-specific views and even download separate reports for client sharing.