What’s the story behind the product’s development?

The tool emerged from the owner’s branding and social media learnings for over 20 years and was started as a side project quite literally in her ‘garage’ during the pandemic. Unlike many tools built by developers who think they know what marketers need, this was created by marketers for marketers. Every feature comes from real-world experience in managing multiple brands across channels and languages. The focus on brand consistency and practical efficiency stems directly from years of agency work.