How does social media platform compression work?

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Most social media platforms, including Instagram, have built-in compression processes that automatically reduce video files to standard sizes suitable for social media consumption. This compression happens regardless of your original file size, which is why extremely large files often don’t provide better quality on the final platform.

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ABOUT the AUTHOR
KRISTIN REINBACH

Hi there, I am Kristin, a marketer, brand builder and entrepreneur with over 20 years of experience. I am also the founder behind Ägile Ässets and here I share any news, sometimes ponderings and interesting brand building and social media stuff. Sign up so you don’t miss the next one!

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