Why is there a 60 MB file size limit?

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There are several important reasons behind this limit:

Responsible Data Handling: We ensure reliable performance for all users when multiple posts are scheduled simultaneously, while preventing unnecessary rapid consumption of data storage allowances.

Platform Compression Reality: Social media platforms like Instagram automatically compress uploaded videos during their upload process. Typically, this results in approximately 500 KB per second of video (meaning a 30 MB file would equal about 60 seconds of compressed video or less).

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ABOUT the AUTHOR
KRISTIN REINBACH

Hi there, I am Kristin, a marketer, brand builder and entrepreneur with over 20 years of experience. I am also the founder behind Ägile Ässets and here I share any news, sometimes ponderings and interesting brand building and social media stuff. Sign up so you don’t miss the next one!

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